Our Goals are simple

`Promote Cycling`

`Save our customers money`

`Save the planet by keeping bicycles out of landfill`

The Company initially started as a online retailer in 2009. Working from home, we sold parts and accessories online. As the business grew we moved to a storage facility in the town of Kessingland, Suffolk where the business continued to expand. We started to promote other services to the local people and the repairs and servicing side of the business took off. It was clear at this point that the business needed retail premises and the company moved into its shop in April 2010 and the the company had a base to provide cycle hire & repairs with it.